Our operation of regeneration within the production territory with Permatree Superfoods is advancing despite the global challenging situation with COVID19 and the global warming… The last PTSF blog update was in back March 2020 and now its all-ready 13th of July 2020, time flies. As of today we have created our presentation material where you can get a much better understanding of what, why and of course how we are going to do it.
Just in case you have forgotten what PTSF is about. Our mission is to create added value superfoods from: dehydrated seda banana and orito banana, turmeric powder, coffee, raw-chocolate, soursop and guayusa leaf teas.
Because we are working this on a holistic level it seems slightly more complex at the beginning to understand how we are enhancing the entire horizontal value chain. From the seeds to the transformed added value – superfoods.
Plant Construction Status
In the meantime the construction of the transformation plant for tropical fruits, seeds and vegetables is also well visible from the bird view as you can see yourself. The area itself is not greater than 0.66 hectare in size. But the location is perfect on the main nacional road *Troncal Amazonico E45* connecting us to Loja or Cuenca and from there to Guayaquil or Quito. This drone footage was taken about 1 month ago. Our construction team has been working now since 27 days and its challenging of course with the tropical climate but the transformation is well visible. We are on schedule. Currently we are working 22 day shifts.
Business opportunities – Trade Shows
Due to the COVID19 situation all the existing trade shows have been canceled and some have been reactivated virtually. We have been able to all-ready present the PERMATREE SUPERFOODS innovation at the ECUADOR FOOD FAIR – I Virtual Edition 2020. The first Interactive Food Fair of Ecuador organized by ProEcuador and Fedexpor. Tomorrow the 14 of July we will be present at the ExpoAlemania.com #ExpoVirtualAlemania organized by all the latam German Chambers of Commerce Abroad (AHKs) – which are promoting international trade.
Now the information has been prepared for you in various media channels. According to the latest research video content engages most. So below you will find a striped down video version of about 2 minutes for all of you who have no time to waste and are in a hurry.
Video: PERMATREE SUPERFOODS
2 min video duration
Now personally Im not really a big fan of videos … because most of the youtube-videos now a days are just way to long and not really relevant information. So I prefer a slideshow. Below is our 33 page slideshow in English language. There is also a powerpoint-version but with 45MB it’s just way too heavy in data size.
Slideshow: PERMATREE SUPERFOODS
6 min text read
And well for those few who do like to read articles here comes the content as classic article with text and lots of images with more text :-).
Holistic + Regenerative + Transparent
A VISION FOR A BRIGHTER FUTURE
While the planet earth and our bodies fall victim to destruction, we find hope and solutions in regeneration. Through our holistic business model that values the interconnectedness of all things, and with more than just organic farming methods, we envision a better and brighter future for all living things. It starts here in the Amazon, with a gift from the planet itself – nature’s Superfoods.
We have chosen to start with superfoods which we have been consuming ourselves that are rich in nutrients and enhance our health. Also of which we know that they grow well in our mostly extreme tropical humid micro-climate at the edge of the amazon basin in Ecuador.
ABOUT OUR COMPANY
SUPERFOODS TO THE RESCUE
Its Time to Fix A Very Broken System
- Holistic – We care for everything and everyone along the entire production process.
- Ethical – We make conscientious choices in all we do.
- Altruistic – Creating a better quality life for everyone is part of our business model.
- Regenerative – Beyond sustainable, we’re healing and transforming territories.
- Transparent – 100% trust because we’re super proud of everything we’re doing.
Three Guys With a Vision, and On a Mission.
PermaTree SuperFoods is a independent startup, based in the Amazon basin of Ecuador, founded by three visionary entrepreneurs sick and tired of the outdated agriculture-to-market system that oppresses the family farmer and lies to the consumers. We think everyone deserves better – those who are producing food, those who are eating it, as well as the many creatures and lands that are silently affected in the process of exploitive, conventional systems.
We want to be the most conscientious, ethical, and empowering company to cultivate nutritious, health enhancing, Superfoods from the Amazon through transparent processes and regenerative agriculture. We want our holistic business model to be the force behind territorial transformation that creates thriving social, economic, and environmental situations for all. We believe we can reverse the damage, enhance the soil with flora and fauna
to bring back a natural equilibrium, and cultivate a brighter future.
Meet The Guys
Permatree Superfood’s Founders
Walter Villacis, CEO
Experience in socio-organizational federations small producers and public / private companies in Ecuador. Focused on the standard- ization of value-added processes with organic certification, commercialization and export.
Linkedin : Walter Villacis
Jago Jan Veith, COO
Experience in SMB, Fortune 500 and mHealth startup. Focusing on innovation in e-commerce, marketing and communication. Passion: regenerative disruption by applying innovation processes to create a better world in the future.
Linkedin : Jago Jan Veith
Danny Carrillo, DPR
Experience in entrepreneurship and family businesses in the agriculture industry and public companies / private SMEs in Ecuador. Focused on coordination between ministries, organizations and producers related to productive value-added systems in the territory.
Linkedin : Danny Carrillo
Our Company Timeline
DEEP IN THE AMAZON OF ECUADOR
Our Interconnected System
Everything Within The Territory
We grow our own raw ingredients on our farm, as well as work with 400+ family farmers who use our systematic regenerative farming model. This allows us to know exactly what we are producing from it’s very start and to empower other locals to better their farming methods,territory, lifestyle, and economy
Because we handle every step of the process on site, we harvest at the idea moment as we don’t have to worry about lenghty transport and storage logistics. This allows us to use higher quality ingredients at their freshest point and have direct insight to how our crops and orchards are doing
We own and operate our own processing plant on site where we use processes that maintain the purity and nutrition of our raw ingredients so we can provide REAL Superfoods that maintain their health benefits – something our competitors are not doing.
We pack on site too. We use minimal packaging that preserves the integrity and freshness of our products. All products are marked with a QR code that when scanned, link to videos related to each specific product providing more detailed information.
Directly from the same location, we ship out our products nationally and export internationally. From start to finish, we handle the entire production process of our Superfoods.
The highest quality Superfoods from the Amazon; grown in micro-lots, from a unique single origen, minimally processed, packaged to preserve freshness, and shipped directly to you.
Behind The Scenes of our Raw Cacao Chocolate
Transformation of Territory & Healthier Living For All
We integrate regenerative ideas into everything we do,
from the seeds we grow to the cells in your body.
Our farming and production process is regenerating healthy environments, economies, and communities.
- Regenerative and organic farming methods create healthy ecosystems allowing biodiversity to thrive.
- Keeping the entire production process on-site, creates more jobs and new business opportunities for locals.
- Organic farming jobs allows locals to choose a healthier industry to support – versus the common destructive mining industry.
- More family farms means more families can stay together, creating a healthier lifestyle.
We produce superfoods that are delicious and nutritious that support the regeneration of cells in your body.
- Our farming methods are 100% clean and natural, without the use of agrochemicals, zero pesticides, zero herbicides and zero chemical fertilizers
- We don’t add sugar nor ANY preservatives during our food processing, which means nothing harmful for your body.
- We use processing methods that preserve the nutrition of these Superfoods so that your can enjoy the full health benefit of each one.
Our five strategic objectives and development strategies in the region are:
Transform territory to enhance environment, economy, and society. To work across the value chain in a transparent way with direct and indirect actors. Focus on the beneficial properties of health and well-being.
WORK WITH FAMILY FARMERS
Develop the production of raw material in collaboration with 400 family farmers with a focus on micro-lots of single origin from the southern territories of the Ecuadorian Amazon.
RESCUE & RESTORE CULTURE
Rescue and restore the local multicultural identity, focusing on gastronomy, history, culture and ancient medicine.
GO BEYOND ORGANIC
To go beyond just organic with our vertically intergrated, interconnected, and holistic system, and regenerative agriculture model. No agrochemicals: zero pesticides, zero herbicides and zero chemical fertilizers.
EDUCATION & COMMUNICATION
Total transparency to build trust with skeptical consumers. Communicate clearly and precisely to educate, inform, and inspire consumers and buyers.
5 Hemispheric Programs
- Bioeconomy and Productive Development.
- Territorial Development and Family Farming.
- International Trade and Regional Integration.
- Climate Change, Natural Resources, and Productive Risk Management.
- Agricultural Health, Safety and Food Quality.
- Gender and Youth
- Innovation and Technology
Sustainable Development Goals
Principles of Administrative Management
Legal Permits and Accreditation
Certifications and Quality Seals
Monthly Production Capacity
Our Unique Products SUPERFOODS Straight From The Amazon
Amazing Antioxidant & Anti-Inflammatory Powder
Dynamic DNA Damage Prevention Powder