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Updated Ambitious Food Processing Facilities of PERMATREE SUPERFOODS in Productive Territory with Triple-Impact: Social, Environmental and Economic

It will be the first certified and free-of-mining, fruit, seed and vegetable processing plant in the Ecuadorian Amazon. Social-Enterprise with triple impact: environmental,  social, and economic productivity, in all its processes, agricultural, dehydration, processing and export of superfoods.

Summary

Permatree Superfoods structure overview: Dark green: Transformation-plant | Orange: Coffee-shop and Showroom and Coworking sace | Lime Green: Administration Office

The PERMATRE SUPERFOODS food processing plant facilities consist of three key structures to transform the local raw material into value-added superfoods for export purposes, all on site. It does not exceed 0.6 hectares in total area and almost 2000 m2 of construction between the three buildings that facilitate the process flow. The dehydration-plant is the biggest with almost 1000 m2. The Showroom / coffee-shop has two floors. And the Administration-office is the smallest building.

3D Backview of the PERMATREE SUPERFOODS processing plant in Zamora-Chinchipe, Ecuador
3D Backview of the PERMATREE SUPERFOODS processing plant in Zamora-Chinchipe, Ecuador

Processing plant

The PERMATREE SUPERFOODS S.A facilities will consist in the first instance of a processing plant, a place where all the magic basically happens. Which will have 4 certified laboratories for physical, chemical, organoleptic and sensory analysis of the raw material and finished product. It will have a team of 16 specialists in each of the tasks assigned within the process flow. The plant will be certified with Good Manufacturing Practices (BPM) and also Hazard Analysis and Critical Control Points (HACCP) in order to guarantee food safety, in a logical and objective way. To improve the processes, constant training will be carried out in order to improve the attitudes, knowledge and skills of the workers

The entire construction meets international standards for food processing and safety. The industrial fan extractors visible on the ceiling of the processing plant fulfill a very important function, which is to maintain a natural temperature and aeration within those of the processing plant.

Image: Public space - Showroom / Coffee-shop and co-working space at PERMATREE SUPERFOODS in Ecuador
Image: Public space – Showroom / Coffee-shop and co-working space at PERMATREE SUPERFOODS in Ecuador

Showroom / Coffee-Shop

The second structure is the showroom, located on the left side of the plant, where there will be a public space for the Permatree Café Tipikas gourmet coffee-shop, as well as the coworking space. Also for our workers, there will be a canteen and a room. Here we can find 4 people operating.

Administration / Office

And finally a structure for the administrative offices of PERMATREE SUPERFOODS S.A. with space for 8 specialized people to constantly enable and facilitate the entire process of transformation of raw material into superfoods by exporting.

Public and restricted areas

But if you want to visit us, you should know that not everything is publicly accessible. The processing plant being a food-safety-area, where the products will be manufactured, only specific people can enter it. Visitors will only be allowed to see the process flow from the second floor behind a plastic window. This to fully comply with the highest food safety standards.

Our administration offices will also be of non-public access, except for collaborators, clients. The showroom will be the public interaction area, where you can go to have a cup of coffee of the highest quality, prepared by a barista with various international extraction methods. And also see the exhibitions of our on-site value-added superfoods. On the second floor you will find the coworking space, where you can rent a table for an hour or a day, to carry out remote-work with Wi-Fi and be tasting the best coffee or Amazonas tees such as the Guayusa-tea or the normally hardly available Soursop-tea.

Image: Product packshots of the Superfoods for export from PERMATREE SUPERFOODS in Ecuador
Image: Product packshots of the Superfoods for export from PERMATREE SUPERFOODS in Ecuador

Superfoods for Export

Our main customers are located in European and North American countries. The product is aimed at anyone who lives an energetic life; that when being in the office or going out for a walk, he can enjoy such a rich and healthy food, and also with fruits that are not found on the continent. Leaving aside what the big screen sells us as natural and healthy, which seems to momentarily satisfy our needs to consume something, but unfortunately they can be harmful to our health. It is known that the pace of life of people is increasingly hectic and that the time dedicated to personal care and health is very reduced; what in the great majority of the occasions does not allow to maintain healthy eating habits.

For example – The banana contains vitamins, minerals and fructose. Fructose is of particular interest to athletes, as it is available in the body as a reserve and can be used when needed to provide new energy.

There are a wide variety of dehydrated fruit producing companies on the world market. However, the value proposition of PERMATREE SUPERFOODS S.A. It is to offer a product that is not only more nutritious, without any additives, but also to boost value of  working small producer families by paying them 300% more, than the local value, thus enhancing the sustainable agriculture and creating value in the productive territory.

Increasing the nutritional value of dehydrated plant based superfoods, without using any colorants or additives and truly incorporating small scale farming families into the production and value chain are the main objectives of PERMATREE SUPERFOODS S.A.

Dried fruits are an excellent option for leading a healthy lifestyle, allowing consumers to have natural and healthy products at their fingertips, convenient, quick and easy to consume, for any time and place.

The entire project should be complete and operational by spring 2022.

Permatree Superfoods project shows incredible progress and scale in new drone flyove

80 days since the start of construction activities for PTSF

Today Wednesday 16th September 2020 marks 80 days since the start of construction activities

Permatree Superfoods project shows incredible progress and scale in new drone flyover.

The latest drone flyover of Permatree Superfoods project shows some impressive progress, as the rapid construction technique is already producing two large buildings. In addition, in strict adherence to quality, the processing plant will have 4 certified laboratories for physical, chemical, organoleptic and sensory analysis of the raw material and finished product.

Permatree Superfoods project shows incredible progress and scale in new drone flyove
Drone photo of wednesday 16th September 2020 marks 80 days since the start of construction activities

It has been only a few weeks since we shared a Permatree Superfoods construction update, and a lot of progress has been made just in the last few weeks. The showroom structure received the roof. In the showroom there will be public space for the  gourmet coffee shop as well as the co-working space. For our employees there will be the canteen and staff room. 

3D visualization of the Permatree Superfoods transformation plant in Ecuador

Giving a very close look at the two structures

We have been working with concrete pillars and a light metal structure for the roof to accelerate construction of the Permatree Superfoods project.The construction meets international standards for food processing and safety. The visible industrial ventilator extractors on the roof fulfill a very important function, which is to maintain a natural temperature and aeration within those of the processing plant.

80 days since the start of construction activities of Permatree Superfoods in Ecuador

Permatree Superfoods Ecuador is planning to start production at the new transformation plant in June 2021. Once the construction is finalized and the equipment is installed and the plant will be certified BPM. And later the next certification which is HACCP. This will allow us to create truly superfoods, in Ecuador, at the internationally recognized best practice approach regarding all the processes from start till end.

Progress to Date Status – Permatree Superfoods S.A.

We’re almost 6 month through the Permatree-Superfoods startup objectives plan we started working on in October of 2020. Here’s how things are going…

As some of you might know plans are rarely, if ever, set in stone. The best plans are fluid and adapt to results and feedback throughout the process. A plan shouldn’t be evaluated black and white – ideally it should be reviewed and adjusted frequently to make sure you’re going in the right direction. I think is a good milestone to step back and reflect on our big-picture startup progress. We are sharing this publicly because we believe that it’ll be valuable to other businesses working to execute on their own plans.

RECAP & SUMMARY

PermaTree is a independent umbrella organization for connected operations. Permatree Superfoods S.A. operation transforms tropical fruits, vegetables and seeds from southern territories of the Amazon in Ecuador. We believe in a totally transparent process from seed to the superfoods you eat.

HOW

More than just organic. Unique Origin. Micro-Lots. The whole process is done locally so all the added value is created in territory. And doing so we can make it fully transparent for the consumer. By working with small farms that agree to our way of working with the land, we know exactly how our products are grown. Their fruits and vegetables are transformed and packaged here, at our own plant. We communicate clearly and precisely about all aspects of our products to help our final consumers make an educated decision at the time of purchase of the superfood.

WHO

Three visionary entrepreneurs (Walter, Danny and Jago) from Switzerland and Ecuador, living at Finca Yantza in the Ecuadorian Amazon. Together we have x-years of international experience in organic, holistic production, transparency, process standardization, socio-organizational work, entrepreneurship, export, e-commerce, communication and digital marketing. We have been inspired in the creation of PermaTree Superfoods in Sept 2019 because of the need of real income for the producing families in territories of the southern Ecuadorian Amazon. And the lack of transparency of “organic’ products in first world markets.

VISION

To be an innovative and disruptive company that produces added value superfoods of the highest quality directly from within the territory.

MISSION

We create added value superfoods from: dehydrated seda banana and orito banana, turmeric powder, soursop and guayusa leaf teas.

OBJECTIVE

Transformation of territory. Social, environmental and economic enhancing. Work throughout the value chain with transparency with direct and indirect actors. Focused on the beneficial properties for the health and well-being of the organism. Rescuing the local multicultural identity. Focusing on the regeneration of mega biodiversity. Focused on promoting the production of the raw material with 400 producing families. Focused on micro lots of unique origin from the southern territories of the Ecuadorian Amazon. We go beyond the organic. Totally transparent process from seed to value-added superfoods. Without agrochemicals: zero pesticides, zero herbicides and zero chemical fertilizers. Communicating clearly and precisely to help final consumers, to make an educated decision at the time of the purchase of the superfood.

PROGRESS UP TO DATE

30.10.2019 – SENESCYT (Ministry of Higher Education, Science, Technology and Innovation) launched the INNOVACyT-2019 competition call where we applied
05.11.2019 – Permatree Superfoods S.A. Registration at Superintendence of Companies
25.11.2019 – Obtain Unique Registry of Taxpayers (RUC) for company
26.11.2019 – Create 1st company Bank account JEP
06.01.2020 – Studies (water, soil, earth and topographic)


07.01.2020 – Create plans for: Architectural, Hydro sanitary, Civil structural


08.01.2020 – Create process for transformation of added value products
09.01.2020 – Obtain ARSA (Agencia de Regulación Sanitaria) operating permit
11.01.2020 – Obtain the MIPRO (Ministerio de Industrias) categorization & municipal patent
13.01.2020 – SENADI – Registration of the brand at Patent and Trademark Office
17.01.2020 – Company land 0.6673has registration
20.01.2020 – Obtain the comercial land use certificate from the municipality of Yantzaza
21.01.2020 – Obtain risk management certificate
21.02.2020 – Process flow of operational processing plant and processing plans
24.01.2020 – Obtain environmental resolution and registration
01.02.2020 – Website Multi Language and Subdomain Superfoods.Permatree.org

05.02.2020 – Create 2nd company Bank account BAN ECUADOR
12.02.2020 – Applied at Food For Good 2020 competition by FAMAE with our start-up
17.02.2020 – Create plans for Electrical study for construction
02.03.2020 – Create plans for fire prevention for construction
04.03.2020 – Create 3rd company Bank account BANCO DE LOJA
05.03.2020 – Final building permit from the municipality of Yantzaza

07.03.2020 – Product packaging design prototype
07.03.2020 – Topographers marking building structures and road access on the lot of land
11.03.2020 – Placing road signs on the construction site

HISTORY

Publication of the article – Disruption of the food system – December 10, 2018. First meeting 15.06.2019 and second meeting 22.06.2019 at finca Yantza regarding collaboration for the creation of PermaTree Superfoods S.A. 12.07.2010 started collaboration with PermaTree Cafe Tipikas in Zamora. End of January 2020 we temporarily closed PermaTree Cafe Tipikas to focus 100% on the creation of PermaTree SuperFoods. Our objective is to reopen PermaTree Cafe Tipikas as soon as we go public with PermaTree SuperFoods most likely in Aug – Sep 2020.

LEARNED LESSONS

The review process duration slightly exceeded our initial expectations… The GAD of Yantzaza is required by law to enforce numerous Federal, State and local construction and development regulations to insure that our project is safe and is an asset to the community. After our building permit application was submitted at the municipality of Yantzaza started reviewing our plans. The review process involved several departments of the municipality. The building compliance, plumbing, mechanical, electrical, disabled access compliance, building codes and water control regulations and such.

The Fire Department (Bomberos) checked for compliance with national fire safety requirements. The Public Works Department checked for compliance with flood control, drainage and driveway standards and public improvement requirements. The Planning Division verified compliance with zoning regulations including authorized uses within zoning districts, and property development standards such as lot coverage, building height, setback, and density requirements. The Utilities Department reviewed for water conservation and waste management objectives.

The 7th of February we submitted our building plan application. Then we were informed that we need to get the building permit from the Fire Department and the Public Electric Company. The national carnaval season started and we got into a 15-day “puente” bridge of national holidays… so we had to stay calm and be patient. We invested that time for more planning of the next steps and also lots of bamboo planting.