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Foto: The white-eyed parakeet (Psittacara leucophthalmus) is a small green Neotropical parrot. Least concern on IUCN Redlist. According to the IUCN, this bird has been heavily trafficked since 1981.

Discover: A Threatened Environmental Jewel – off the beaten path: The Tropical Andes Biodiversity Hotspot. Post Extractivism. Beyond Sustainable

Permatree Superfoods will export plant based foods as added value SUPERFOODS directly grown, selected, transformed and packed – all with-in the productive territory – in Zamora-Chinchipe, located south east, Ecuador, Latin America. The fact that the entire operation will be in this space, will generate a real added value in this, off the beaten path,  territory. For the people, planet, and also for profit. This is also known as the triple bottom line framework, to evaluate the performance in a broader perspective to create greater business value. Also known as triple impact social-enterprise.

In this article we will analyze the environmental biodiversity hotspot and the impact of plant based foods as well as the extractive mining and oil industry in regards to the very unique environment which still remains mostly uncovered. 

Did you know that Zamora-Chinchipe, which is part of the great amazon basin, is also home to a biodiversity ecosystem very unique on the entire planet earth? 

It’s one of the very last existing eco-corridors between the once great amazon basin and the andee mountain range of Latin America. A neotropical mountain rain forest is scientifically outstanding. But logistically highly challenging working place, combining steep terrain, 10-12 humid months and un unparalleled vegetation density and growth speed, from the ground layer up to the canopy.

Drone-photo: PermaTree in Ecuador - Jungle Canopy. Neotropical Mountain Rain Forest at Permatree in Zamora-Chinchipe, Ecuador
Drone-photo: PermaTree in Ecuador – Jungle Canopy. Neotropical Mountain Rain Forest at Permatree in Zamora-Chinchipe, Ecuador

Tropical Andes Biodiversity Hotspot


Permatree Superfoods is located with-in the most biodiverse region of the world, the Tropical Andes Biodiversity Hotspot. This region is so biologically diverse, that it is hard to comprehend. The diversity is mainly due to its geographic position (on the Equator) and the difference in elevation, climate and rainfall created by the mountains. The Tropical Andes is the most biologically diverse of all the hotspots and contains about one-sixth of all plant life on the planet, including 30,000 species of vascular plants. It has the largest variety of amphibians with 981 distinct species, of birds with 1,724 species, of mammals at 570 species, and takes second place after the Mesoamerica Hotspot for reptile diversity at 610 species.

PermaTree Monitoring Flora and Fauna Biodiversity via iNaturalist - Global wildlife observation network
PermaTree Monitoring Flora and Fauna Biodiversity via iNaturalist – Global wildlife observation network

PermaTree Monitoring Flora and Fauna Biodiversity via iNaturalist


Global wildlife observation network – iNaturalist is used by citizens and scientists to monitor species presence and distribution. It also helps with identification – it is common to upload a photo and wait for the iNaturalist community to identify it. The iNaturalist system has also been ‘trained’ to identify species in photos.
Permatree Ecuador iNaturalist monitoring flora and fauna profile  https://www.inaturalist.org/users/1477175

Drone-photo: Valle de las Luciérnagas and Rio Zamora, Ecuador. Tropical Andes Biodiversity Hotspot
Drone-photo: Valle de las Luciérnagas and Rio Zamora, Ecuador. Tropical Andes Biodiversity Hotspot

Sweet Water

The Andes Mountains are South America’s water towers, serving as the water source for the main stems of both the Amazon and Orinoco rivers, the largest and third-largest rivers in the world measured by discharge. These rivers provide water for numerous cities, including four national capitals.

Natural ecosystems also help retain soil, to help in maintaining soil fertility for agriculture and to prevent landslides on steep slopes during periods of high rainfall. These ecosystems also help regulate climates by forming critical components of the water cycle and limiting the degree to which solar radiation heats the air. In cloud forests, trees intercept cloudborne mist, which condenses and runs off into streams and rivers. Supporting services of the Tropical Andes include pollination of crops and soil formation. The hotspot also has an important role to play in carbon storage to regulate the global carbon budget and buffer against climate change. Its forests store 5.4 billion tonnes of carbon, equivalent to the annual carbon emissions of 1 billion cars. 

Wildlife fauna Blue-gray tanager (Thraupis episcopus)
Photo: Wildlife fauna Blue-gray tanager (Thraupis episcopus)

Threatened Biodiversity Hotspot

Despite its rich biodiversity, the hotspot also ranks as one of the most severely threatened areas in the tropics, with a large portion of its landscape having been transformed. The northern Andes, with the fertile inter-Andean valleys of Colombia and Ecuador, are the most degraded as a result of agriculture and urbanization. Forests remain in the higher and more inaccessible areas. In contrast, extensive forests and grasslands remain in Peru and Bolivia, as agriculture and grazing is less intense. Even in those countries, however, recent road improvements and expansion are resulting in forest conversion and fragmentation.

Adaptive Contour Access Path - Sustainable Agriculture principles and Tropical Permaculture framework at Permatree in Ecuador.
Adaptive Contour Access Path – Sustainable Agriculture principles and Tropical Permaculture framework at Permatree in Ecuador.

Regenerative Alternatives to Extractivism

Being aware of this Biodiversity Hotspot, is one of our initial motivations with Permatree Superfoods S.A. to develop, not just sustainable, but real regenerative alternatives to the classic Extractive Industries of mining and oil. By creating shade-grown agroforestry polycultures of tropical fruits and transforming them on-site in added-value products. Based on sustainable agriculture principles and Tropical Permaculture framework to design solutions based on three ethical principles: care of the Earth; care of people; share surplus to reinvest toward these ends.

The Carbon Footprint of the Food Supply Chain. Chart from Our World in Data relies on data from the largest meta-analysis of food systems in history.
Infographic: The Carbon Footprint of the Food Supply Chain. Chart from Our World in Data relies on data from the largest meta-analysis of food systems in history. Source: https://ourworldindata.org | CC-BY Hannah Ritchie

Environmental Impact of Plant Based Foods

A plant-based diet requires less water to produce the food as it suppresses all animal based products. In addition to consuming a lot of water to produce meat, livestock farming also pollutes water sources because the waste produced by the livestock ends up in waterways. Eating plant foods – instead of eating animals who eat plants – cuts out the enormous environmental burden that goes along with animal agriculture. Raising animals for food introduces a major extra step of waste relative to the efficiency of us just eating the plant foods directly.

Environmental catastrophe regarding Oil

The current situation in the Amazon exemplifies this. In Ecuador, several indigenous nations accused Chevron of perpetrating a massive environmental catastrophe and have been fighting for years to get any kind of compensation. They had their waterways polluted again when two oil pipelines burst just weeks after Ecuador declared a national lockdown over the pandemic. The primary source of food and water for 27,000 indigenous people is now polluted by nearly 16,000 barrels of petroleum. It isn’t just Ecuador. The Colombian border town of Leticia, a main commercial hub for many indigenous groups, has the highest per-capita death rate in the country, according to figures from Colombia’s Health Ministry.

Environmental catastrophe regarding extraction mining 

Mining is always highly controversial. Mining is often in conflictive areas, where countless human rights violations have been documented, and where the communities have battled against the development of the mines. Mining is a direct threat to the headwaters of the Amazon River and the overall biodiversity found in this region of the Andes. Scientists have identified the Condor mountain range as Ecuador’s most biodiverse ecosystem; it contains perhaps the richest flora in all of South America.

The UN recently concluded that resource extraction is responsible for 80% of biodiversity loss and 50% of the world’s carbon emission.

The United Nations is an intergovernmental organization

Like many developing nations, Ecuador’s desire to diversify its economy and shed its dependence on oil by tapping into its mineral wealth is at odds with social and legal forces seeking to prevent inevitable environmental damage and exploitation brought on by mining. Mining in rainforests: it devastates ecosystems and communities to amass wealth in the hands of a few, leaving gaping wounds that leach toxins into the biosphere for centuries. This is totally unnecessary to meet the real economic needs of civilization. Minerals for industry can be provided without destroying our life-support systems (IUCN-WWF, 1999).

Disturbing fact - to produce a single Gold Ring (200 grams weight), you will need to move 20 tons of rock and soil. Much of this waste carries with it mercury and cyanide, which are used to extract the gold from the rock.
Infographic: Disturbing fact – to produce a single Gold Ring (200 grams weight), you will need to move 20 tons of rock and soil. Much of this waste carries with it mercury and cyanide, which are used to extract the gold from the rock. Source: www.earthworks.org

Another interesting but highly disturbing fact – Earthworks estimates that, to produce enough raw gold to make a single gold ring (200 grams) , you will need to about move 20 tons of rock and soil. Much of this waste carries with it mercury and cyanide, which are used to extract the gold from the rock. The resulting erosion clogs streams and rivers and can eventually taint marine ecosystems far downstream of the mine site.

Fauna: Chestnut-eared araçari (Pteroglossus castanotis) at Permatree in Ecuador
Wildlife: Fauna – Chestnut-eared araçari (Pteroglossus castanotis) at Permatree in Ecuador

Environmental-Impact goals of Permatree Superfoods

  • 80’000 bamboo plants for reforestation on 400 family farms will absorb 5.586 t of CO2 annually
  • 800 conservation of critical freshwater micro-basins
  • 400 flora and fauna conservation areas for enhancing the mega biodiversity
  • 400 anaerobic bio-digesters to activate microorganisms in the soil
  • 400 dry toilets
  • Sustainable agriculture focused on polycultures with unique-origin micro-lot

Analyzing the triple impact of the ambitious Permatree Superfoods venture in the Amazon for the export of plant based superfoods

Our goal with Permatree Superfoods is to transform the productive territory in a regenerative way, generating social, environmental and economic impact with positive results. 2,000 direct beneficiaries and 50,000 indirect beneficiaries. 300% more direct income for our 400 small family farmers. Our motivation is to fight poverty with business means, capitalizing on the benefits and opportunities of a globalized world.

The role of companies has changed a lot in recent times and more since Covid-19. It is known that the responsibility to be profitable and seek benefits solely for the owners and partners is no longer enough. On a global scale, it has become increasingly clear that the companies of today and tomorrow must have a triple impact: society, the economy and the environment.

Why is the triple impact relevant?

It is relevant when it comes to the positive results a company has for people and the planet.

The term “impact” is used as an investment criterion, as an investment policy and as a consequence of it. We have to consider the impact of our decisions on our employees, customers, suppliers, society and the environment. We are aware that everything is interconnected.

We speak of “triple impact” because the results have to do with:

  1. Social impact
  2. Economic impact
  3. Environmental impact

Focused on building comprehensive corporate sustainability so that PermaTree SuperFoods is resilient, sustainable and generates a real positive impact on society and the environment. The triple baseline allows setting not only economic but also environmental and social objectives to achieve ideal business performance.

Triple-impact of Permatree Superfoods

  1. SOCIAL-Impact
    1. 400 small farming families
    2. 2000 direct beneficiaries
    3. 50’000 indirect beneficiaries
    4. 75% of women operating
    5. 10% job offer for young people
    6. Education / Training
    7. Interaction-space / Exhibition space
      1. Local entrepreneurs
      2. Agricultural producers
      3. International clients
      4. Communities
      5. Experience tourism
      6. Art and culture
      7. Education
  2. Environmental-Impact
    1. 80’000 bamboo plants for reforestation on 400 family farms will absorb 5.586 t of CO2 annually
    2. 800 conservation of critical freshwater micro-basins
    3. 400 flora and fauna conservation areas for mega biodiversity
    4. 400 anaerobic bio-digesters to activate microorganisms in the soil
    5. 400 dry toilets
    6. Sustainable agriculture focused on polycultures with unique-origin micro-lot
  3. Economic-Impact
    1. 300% more direct income for small families that work the land with sustainable and regenerative agriculture
    2. Direct sources of work
    3. Youth Employment
    4. Foreign exchange earnings
    5. Dynamization of the local economy
    6. Added value of raw materials in productive territory
    7. International market opening

UN Sustainable Development Goals

Permatree Superfoods, works towards these UN Sustainable Development Goals:

Image: Permatree Superfoods, works towards these UN Sustainable Development Goals

Updated Ambitious Food Processing Facilities of PERMATREE SUPERFOODS in Productive Territory with Triple-Impact: Social, Environmental and Economic

It will be the first certified and free-of-mining, fruit, seed and vegetable processing plant in the Ecuadorian Amazon. Social-Enterprise with triple impact: environmental,  social, and economic productivity, in all its processes, agricultural, dehydration, processing and export of superfoods.

Summary

Permatree Superfoods structure overview: Dark green: Transformation-plant | Orange: Coffee-shop and Showroom and Coworking sace | Lime Green: Administration Office

The PERMATRE SUPERFOODS food processing plant facilities consist of three key structures to transform the local raw material into value-added superfoods for export purposes, all on site. It does not exceed 0.6 hectares in total area and almost 2000 m2 of construction between the three buildings that facilitate the process flow. The dehydration-plant is the biggest with almost 1000 m2. The Showroom / coffee-shop has two floors. And the Administration-office is the smallest building.

3D Backview of the PERMATREE SUPERFOODS processing plant in Zamora-Chinchipe, Ecuador
3D Backview of the PERMATREE SUPERFOODS processing plant in Zamora-Chinchipe, Ecuador

Processing plant

The PERMATREE SUPERFOODS S.A facilities will consist in the first instance of a processing plant, a place where all the magic basically happens. Which will have 4 certified laboratories for physical, chemical, organoleptic and sensory analysis of the raw material and finished product. It will have a team of 16 specialists in each of the tasks assigned within the process flow. The plant will be certified with Good Manufacturing Practices (BPM) and also Hazard Analysis and Critical Control Points (HACCP) in order to guarantee food safety, in a logical and objective way. To improve the processes, constant training will be carried out in order to improve the attitudes, knowledge and skills of the workers

The entire construction meets international standards for food processing and safety. The industrial fan extractors visible on the ceiling of the processing plant fulfill a very important function, which is to maintain a natural temperature and aeration within those of the processing plant.

Image: Public space - Showroom / Coffee-shop and co-working space at PERMATREE SUPERFOODS in Ecuador
Image: Public space – Showroom / Coffee-shop and co-working space at PERMATREE SUPERFOODS in Ecuador

Showroom / Coffee-Shop

The second structure is the showroom, located on the left side of the plant, where there will be a public space for the Permatree Café Tipikas gourmet coffee-shop, as well as the coworking space. Also for our workers, there will be a canteen and a room. Here we can find 4 people operating.

Administration / Office

And finally a structure for the administrative offices of PERMATREE SUPERFOODS S.A. with space for 8 specialized people to constantly enable and facilitate the entire process of transformation of raw material into superfoods by exporting.

Public and restricted areas

But if you want to visit us, you should know that not everything is publicly accessible. The processing plant being a food-safety-area, where the products will be manufactured, only specific people can enter it. Visitors will only be allowed to see the process flow from the second floor behind a plastic window. This to fully comply with the highest food safety standards.

Our administration offices will also be of non-public access, except for collaborators, clients. The showroom will be the public interaction area, where you can go to have a cup of coffee of the highest quality, prepared by a barista with various international extraction methods. And also see the exhibitions of our on-site value-added superfoods. On the second floor you will find the coworking space, where you can rent a table for an hour or a day, to carry out remote-work with Wi-Fi and be tasting the best coffee or Amazonas tees such as the Guayusa-tea or the normally hardly available Soursop-tea.

Image: Product packshots of the Superfoods for export from PERMATREE SUPERFOODS in Ecuador
Image: Product packshots of the Superfoods for export from PERMATREE SUPERFOODS in Ecuador

Superfoods for Export

Our main customers are located in European and North American countries. The product is aimed at anyone who lives an energetic life; that when being in the office or going out for a walk, he can enjoy such a rich and healthy food, and also with fruits that are not found on the continent. Leaving aside what the big screen sells us as natural and healthy, which seems to momentarily satisfy our needs to consume something, but unfortunately they can be harmful to our health. It is known that the pace of life of people is increasingly hectic and that the time dedicated to personal care and health is very reduced; what in the great majority of the occasions does not allow to maintain healthy eating habits.

For example – The banana contains vitamins, minerals and fructose. Fructose is of particular interest to athletes, as it is available in the body as a reserve and can be used when needed to provide new energy.

There are a wide variety of dehydrated fruit producing companies on the world market. However, the value proposition of PERMATREE SUPERFOODS S.A. It is to offer a product that is not only more nutritious, without any additives, but also to boost value of  working small producer families by paying them 300% more, than the local value, thus enhancing the sustainable agriculture and creating value in the productive territory.

Increasing the nutritional value of dehydrated plant based superfoods, without using any colorants or additives and truly incorporating small scale farming families into the production and value chain are the main objectives of PERMATREE SUPERFOODS S.A.

Dried fruits are an excellent option for leading a healthy lifestyle, allowing consumers to have natural and healthy products at their fingertips, convenient, quick and easy to consume, for any time and place.

The entire project should be complete and operational by spring 2022.

Dehydrated Bananas Ecuador Permatree Superfoods

Our Impact – Permatree Superfoods

Permatree Superfoods Logo

Our goal with Permatree Superfoods is to transform the productive territory in a regenerative way, creating social, environmental and economic impact.

(1) Social

A regenerative system includes the social well-being of human actors within it and in the broader landscape: rural farming families, collaborators, and their family. Providing safe and healthy work environments ensures that our collaborators are in optimal condition and more productive. Create a true economic value to not only survive, but live well from farm work. Far beyond “Fair Trade”. It is not logical, that in the value chain, the raw material producers (farmers) are the one that earn the least. This is a key issue of the current low industrial local and global food products quality.

(2) Environmental – Biodiversity and Water

Biodiversity provides us with key ecosystem services that allow us to naturally and sustainably improve production within the field.

Diversity of soil fauna: Healthy soils are alive with a diversity of organisms in it, a living ecosystem that sustains and sustains plant life.

Crop diversity: This refers to the collection of plants that we have chosen to be part of the regenerative tropical system.

Diversity of endemic flora and fauna species of the humid tropical climate: The conservation of the highest levels of biodiversity is achieved by maintaining a mosaic of different habitats, including forest slopes, river channels, wetlands and reservoirs within the limits of the farm.

Strengthen resilience to climate change: Conservation of water sources and micro-watersheds. Promote the regeneration of mega biodiversity to have crops more adaptable to climate change.

(3) Economic – Circular economy

With the circular economy model, waste can be reduced by up to 99%. Human beings are the only element in nature that generates garbage. The goal is a circular economy in which we have to close production cycles and maintain a constant flow of natural resources. With our holistic business model, we are creating a great change in the agro value chain and the industry that transforms it into added value. We promote the production of superfoods, beyond organic, in our humid tropical territory.

Dehydrated Bananas Ecuador Permatree Superfoods

Sustainable Development Goals (SDGs)

Permatree Superfoods (PTSF) addresses some of the most pressing global challenges, as expressed within the UN Sustainable Development Goals (SDGs), including Gender Equality, Quality Education, Decent Work and Economic Growth, Conserving water resources, Supporting solutions for sustainable, resilient cities, improving resource efficiency, adapting to climate change, reducing health risks and stimulating innovation & Economic growth.

Permatree Superfoods – Beneficiaries

  1. Direct beneficiaries: 2000
    400 rural farming families selling raw material directly to PTSF. 40 Employees in the plant, show-room and administration. 40 (40 x 4 = 160) in the plant + 400 (400 x 4 = 1600) rural agricultural families + transport services, material inputs, food providers for the plant, municipality, parish government, banks and local savings cooperatives SRI national income tax, superintendency of banks and companies, certifying companies, Agrocalidad, ARCSA, MIPRO, ProEcuador and Senae.
  1. Indirect beneficiaries: 50,000 families
    The entire sector of the parish of the encounters, including the El Padmi neighborhood, impacted all the producer families in the provinces of Zamora-Chinchipe and Morona Santiago, which according to data from the MAG and INEC, there are approximately 50,000 agricultural producer families with basic needs dissatisfied.
  2. Youth job opportunities – boosting youth employment.
  3. Women with problems of domestic violence and single mothers.
  4. 1500 hectares of land that becomes productive beyond organic.
  5. BPA and Free Mining Certification for the 400 agricultural families with an emphasis on holistic certification.
  6. 200 bamboo plants, per family farm, for reforestation, water sources conservation and erosion control.
  7. 2000 kg, on average, of dehydrated bananas on a daily basis at PTSF.
  8. 400 biodigesters creating liquid-biol to improve the soils for the crops on the family farms.
  9. Creating spaces for holistic tourism.
  10. Creating flora and fauna conservation areas. Focused on the mega biodiversity of the unique local species on our planet.
  11. Creando alternativas y conocimiento de nutrición saludable. 
  12. Promoting the local and global circular economy. Increased income for raw material producers so that they truly generate profitable income for them. Thus generating knowledge.
  13. 400 agricultural families free of agrochemicals in Zamora Chinchipe and Morona Santiago, Ecuador
  14. Transparent company policy for all.
  15. Clear and precise communication with an educational approach.
  16. Independent Bio Entrepreneurship: FREE from Politics, Religion and Mining.

Permatree Superfoods Presentation

Our operation of regeneration within the production territory with Permatree Superfoods is advancing despite the global challenging situation with COVID19 and the global warming… The last PTSF blog update was in back March 2020 and now its all-ready 13th of July 2020, time flies. As of today we have created our presentation material where you can get a much better understanding of what, why and of course how we are going to do it.

Just in case you have forgotten what PTSF is about. Our mission is to create added value superfoods from: dehydrated seda banana and orito banana, turmeric powder, coffee, raw-chocolate, soursop and guayusa leaf teas. 

Because we are working this on a holistic level it seems slightly more complex at the beginning to understand how we are enhancing the entire horizontal value chain. From the seeds to the transformed added value – superfoods.

In case you want to stay up-to-date on a daily basis you can follow our twitter or instagram too.

Plant Construction Status

In the meantime the construction of the transformation plant for tropical fruits, seeds and vegetables is also well visible from the bird view as you can see yourself. The area itself is not greater than 0.66 hectare in size. But the location is perfect on the main nacional road *Troncal Amazonico E45* connecting us to Loja or Cuenca and from there to Guayaquil or Quito. This drone footage was taken about 1 month ago. Our construction team has been working now since 27 days and its challenging of course with the tropical climate but the transformation is well visible. We are on schedule. Currently we are working 22 day shifts.

Business opportunities – Trade Shows

Due to the COVID19 situation all the existing trade shows have been canceled and some have been reactivated virtually. We have been able to all-ready present the PERMATREE SUPERFOODS innovation at the ECUADOR FOOD FAIR – I Virtual Edition 2020. The first Interactive Food Fair of Ecuador organized by ProEcuador and Fedexpor. Tomorrow the 14 of July we will be present at the ExpoAlemania.com #ExpoVirtualAlemania organized by all the latam German Chambers of Commerce Abroad (AHKs) – which are promoting international trade.

The Presentation

Now the information has been prepared for you in various media channels. According to the latest research video content engages most. So below you will find a striped down video version of about 2 minutes for all of you who have no time to waste and are in a hurry.

Video: PERMATREE SUPERFOODS

2 min video duration

YouTube – Permatree Superfoods Presentation (2 min)

Now personally Im not really a big fan of videos … because most of the youtube-videos now a days are just way to long and not really relevant information. So I prefer a slideshow. Below is our 33 page slideshow in English language. There is also a powerpoint-version but with 45MB it’s just way too heavy in data size.

Slideshow: PERMATREE SUPERFOODS

6 min text read

SlideShare slideshow of Permatree Superfoods (33 pages)

And well for those few who do like to read articles here comes the content as classic article with text and lots of images with more text :-).
Enjoy.


PERMATREE SUPERFOODS

Holistic + Regenerative + Transparent

PERMATREE SUPERFOODS = Holistic + Regenerative + Transparent
website: superfoods.permatree.org | Email and Tel only visible in the image

A VISION FOR A BRIGHTER FUTURE

While the planet earth and our bodies fall victim to destruction, we find hope and solutions in regeneration. Through our holistic business model that values the interconnectedness of all things, and with more than just organic farming methods, we envision a better and brighter future for all living things. It starts here in the Amazon, with a gift from the planet itself – nature’s Superfoods.

THE SUPERFOODS

The Superfoods: Dehydrated bananas, Ginger, Turmeric, Soursop-Tea, Guayusa-Tea, Raw-chocolate and Coffee
The Superfoods: Dehydrated bananas, Ginger, Turmeric, Soursop-Tea, Guayusa-Tea, Raw-chocolate and Coffee

We have chosen to start with superfoods which we have been consuming ourselves that are rich in nutrients and enhance our health. Also of which we know that they grow well in our mostly extreme tropical humid micro-climate at the edge of the amazon basin in Ecuador.

ABOUT OUR COMPANY

SUPERFOODS TO THE RESCUE

SUPERFOODS TO THE RESCUE - Its Time to Fix A Very Broken System

Its Time to Fix A Very Broken System

OUR VALUES

  • Holistic – We care for everything and everyone along the entire production process.
  • Ethical – We make conscientious choices in all we do.
  • Altruistic – Creating a better quality life for everyone is part of our business model.
  • Regenerative – Beyond sustainable, we’re healing and transforming territories.
  • Transparent – 100% trust because we’re super proud of everything we’re doing.

Three Guys With a Vision, and On a Mission.

PermaTree SuperFoods is a independent startup, based in the Amazon basin of  Ecuador, founded by three visionary entrepreneurs sick and tired of the outdated agriculture-to-market system that oppresses the family farmer and lies to the consumers. We think everyone deserves better – those who are producing food, those who are eating it, as well as the many creatures and lands  that are silently affected in the process of exploitive, conventional systems.

We want to be the most conscientious, ethical, and empowering company to cultivate nutritious, health enhancing, Superfoods from the Amazon through transparent processes and regenerative agriculture. We want our holistic business model to be the force behind territorial transformation that creates thriving social, economic, and environmental situations for all. We believe we can reverse the damage, enhance the soil with flora and fauna
to bring back a natural equilibrium, and cultivate a brighter future.

Meet The Guys

Permatree Superfood’s Founders

Meet The Guys - PERMATREE SUPERFOODS FOUNDERS

Walter Villacis, CEO
Experience in socio-organizational federations small producers and public / private companies in Ecuador. Focused on the standard- ization of value-added processes with organic certification, commercialization and export.
Linkedin : Walter Villacis

Jago Jan Veith, COO
Experience in SMB, Fortune 500 and mHealth startup. Focusing on innovation in e-commerce, marketing and communication. Passion: regenerative disruption by applying innovation processes to create a better world in the future.
Linkedin : Jago Jan Veith

Danny Carrillo, DPR
Experience in entrepreneurship and family businesses in the agriculture industry and public companies / private SMEs in Ecuador. Focused on coordination between ministries, organizations and producers related to productive value-added systems in the territory.
Linkedin : Danny Carrillo

Our Company Timeline

Our Company Timeline
PERMATREE SUPERFOODS S.A., was created on November 6, 2019, as recorded in the commercial register of the Canton Yantzaza in Ecuador under registration number 45, repertoire 1544 of the Companies register.

DEEP IN THE AMAZON OF ECUADOR

DEEP IN THE AMAZON OF ECUADOR
Birdview of PermaTree Superfoods and the Finca Yantza

Our Interconnected System

Everything Within The Territory

Growing

We grow our own raw ingredients on our farm, as well as work with 400+ family farmers who use our systematic regenerative farming model. This allows us to know exactly what we are producing from it’s very start and to empower other locals to better their farming methods,territory, lifestyle, and economy

Harvesting

Because we handle every step of the process on site, we harvest at the idea moment as we don’t have to worry about lenghty transport and storage logistics. This allows us to use higher quality ingredients at their freshest point and have direct insight to how our crops and orchards are doing

Processing

We own and operate our own processing plant on site where we use processes that maintain the purity and nutrition of our raw ingredients so we can provide  REAL Superfoods that maintain their health benefits – something our competitors are not doing.

Packaging

We pack on site too. We use minimal packaging that preserves the integrity and freshness of our products. All products are marked with a QR code that when scanned, link to videos related to each specific product providing more detailed information.

Exporting

Directly from the same location, we ship out our products nationally and export internationally. From start to finish, we handle the entire production process of our Superfoods.

The highest quality Superfoods from the Amazon; grown in micro-lots, from a unique single origen, minimally processed, packaged to preserve freshness, and shipped directly to you.

Behind The Scenes of our Raw Cacao Chocolate

Behind The Scenesof our Raw Cacao Chocolate

Transformation of Territory & Healthier Living For All

We integrate regenerative ideas into everything we do,
from the seeds we grow to the cells in your body.

Our farming and production process is regenerating healthy environments, economies, and communities.

  • Regenerative and organic farming methods create healthy ecosystems allowing biodiversity to thrive.
  • Keeping the entire production process on-site, creates more jobs and new business opportunities for locals.
  • Organic farming jobs allows locals to choose a healthier industry to support – versus the common destructive mining industry.
  • More family farms means more families can stay together, creating a healthier lifestyle.

We produce superfoods that are delicious and nutritious that support the regeneration of cells in your body.

  • Our farming methods are 100% clean and natural, without the use of agrochemicals, zero pesticides, zero herbicides and zero chemical fertilizers
  • We don’t add sugar nor ANY preservatives during our food  processing, which means nothing harmful for your body.
  • We use processing methods that preserve the nutrition of these Superfoods so that your can enjoy the full health benefit of each one.

BUSINESS BREAKDOWN

Strategic Goals

Our five strategic objectives and development strategies in the region are:

HOLISTIC TRANSFORMATION
Transform territory to enhance environment, economy, and society. To work across the value chain in a transparent way with direct and indirect actors. Focus on the beneficial properties of health and well-being.

WORK WITH FAMILY FARMERS
Develop the production of raw material in collaboration with 400 family farmers with a focus on micro-lots of single origin from the southern territories of the Ecuadorian Amazon.

RESCUE & RESTORE CULTURE
Rescue and restore the local multicultural identity, focusing on gastronomy, history, culture and ancient medicine.

GO BEYOND ORGANIC
To go beyond just organic with our vertically intergrated, interconnected, and holistic system, and regenerative agriculture model. No agrochemicals: zero pesticides, zero herbicides and zero chemical fertilizers.

EDUCATION & COMMUNICATION
Total transparency to build trust with skeptical consumers. Communicate clearly and precisely to educate, inform, and inspire consumers and buyers.

5 Hemispheric Programs

  1. Bioeconomy and Productive Development.
  2. Territorial Development and Family Farming.
  3. International Trade and Regional Integration.
  4. Climate Change, Natural Resources, and Productive Risk Management.
  5. Agricultural Health, Safety and Food Quality.
  • Gender and Youth
  • Innovation and Technology

Sustainable Development Goals

Sustainable Development Goals
Our business model satisfies all 17 United Nation’s SDGs.
Take a moment to enjoy our view...
Take a moment to enjoy our view…

Principles of Administrative Management

We operate with well organized, professional administration and management.
We operate with well organized, professional administration and management.

Organizational Flowchart

Organizational Flowchart
Organizational Flowchart

Legal Permits and Accreditation

Legal Permits and Accreditation
Legal Permits and Accreditation

Certifications and Quality Seals

Certifications and Quality Seals
Certifications and Quality Seals

Monthly Production Capacity

Monthly Production Capacity
Monthly Production Capacity

Our Unique Products SUPERFOODS Straight From The Amazon

BANANITOS - Dehydrated banana slice, dice
BANANITOS – Dehydrated banana slice, dice

TURMERIC

Amazing Antioxidant & Anti-Inflammatory Powder

TURMERIC Powder
TURMERIC Powder

GINGER

Dynamic DNA Damage Prevention Powder

GINGER
GINGER

Soursop Tea

Soursop Tea (Annona muricata)
Soursop Tea (Annona muricata)
From The Amazon Straight to Your Cup
From The Amazon Straight to Your Cup

Guayusa Tea

Guayusa Tea - contain L-theanine, theobromine and caffeine
Guayusa Tea – contains L-theanine, theobromine and caffeine

Raw Chocolate

Raw Chocolate (Theobroma cacao)
Raw Chocolate (Theobroma cacao)

Coffee

Coffee
Coffee – Mood & Brain Boosting

Super Comida

What are superfoods?

Superfoods are the most used foods for thousands of years by native peoples to heal the mind and body. These are mostly virgin foods, with high nutrient content, rich in enzymes, vitamins, minerals, phytonutrients and phytochemicals, energy, antioxidants, control of infections and the gastrointestinal system and its related.

Enhancing the Body

These natural compounds have extensive therapeutic potential, anti-microbial and anti-inflammatory properties. They are also an excellent source of fiber, antioxidants and are low calorie density. By consuming them, it improves our health like our immune system, helps to detoxify and reduce the risk of chronic diseases.

Micro-lots of Unique Origin

At Permatree Superfoods we focus on micro-lots of unique origin, from territories of the southern Ecuadorian Amazon. Which being a mega diverse biodiversity hotspot, is ideal for the production of superfoods endemic to the climate.

From the Ecuadorian Amazon with its humid tropical climate, which produces tropical fruits and medicinal plants, we offer quality functional products and beneficial properties for the health and wellness of the body.

More than just organic

We go further than just organic. Fully transparent processes, from seed to value-added superfoods. No agrochemicals: zero pesticides, zero herbicides and zero chemicals.

All this process is to prevent the product from undergoing any transformation in its natural chain with added ingredients such as: sugar, milk, salt, seasonings, among others. That all they do is lessen the effects of the antioxidants of fruit and plants, which help eliminate free radicals found in the bloodstream.

Be careful with fake superfoods

There are no set criteria for determining what is and what is not a superfood. Scientists claim that use of the term “superfood” is largely a marketing tool, with no root in academic research. But keep in mind that the same scientists also work for big Pharma or fast food industries…

Consuming foods that are packed with nutrients is a good idea. But the key to a healthy body and nutrition-diet is to consume a variety of nutritious foods in the right quantities. Also you want to keep the body in movement. WHO recommends 10’000 steps / 8km activity on a daily basis.

Another general criticism of the use of the term “superfood” is that, while the food itself might be healthful, the processing might not be. For example, when green tea is freshly brewed, it has several antioxidants. Commercially manufactured bottled green teas, however, are often cut with inferior teas and brewed with copious amounts of sugar. Many kinds of “super-juices” squeezed from acai berry, noni fruit and pomegranate can also include large amounts of added sugar. Similarly, whole grains are often processed so that they’re more palatable, but it makes them less healthful. For example, instant whole-grain oats are as unhealthy as overly processed white bread, in that they quickly spike sugar levels in the bloodstream once consumed, promoting insulin resistance, obesity and diabetes

dehydrated bananas permatree Ecuador

Bananas

We have been experimenting dehydrating our sweetest bananas – guineo ceda. Dried fruit is fruit from which the majority of the original water content has been removed through the use of our electrical dehydrator. Dried fruit has a long tradition of use dating back to the fourth millennium BC in Mesopotamia, and is prized because of its sweet taste, nutritive value, and long shelf life. Dried fruits retain most of the nutritional value of fresh fruits.

Here are some of our tests and learnings:

6 Bananas per tray. 12 Bananas go into 2 trays. Temperature for the dehydrator is 80 degrees Celsius during 7 to max 8 hours depending on the thickness of the banana pieces. Output is with 12 bananas about 1.2lb/0.6kg

We started using silicone pads so that the banana pieces do not stick so much on the stainless steel. The high amount of natural fruit sugar of our bananas (120 calories and 17 grams of sugars) does not help there either. We will test the cooking-papers too as alternative to the silicone pads which most likely contain hormones IMHO.

Sugar

Regarding the topic of sugar in fruits. Did you know that fruit contain natural sugars, which are a mix of sucrose, fructose and glucose? Fructose is only harmful in excess amounts, and not when it comes from fruit. Fruits are an excellent source of fibre. An average banana will provide 20-25% (6g) of your recommended daily fibre intake. Getting enough fibre in the diet is important for protecting against bowel cancer. Fruit is also a good source of other nutrients such as potassium, which can help lower blood pressure, and flavonoids, which may reduce your risk of heart disease.

Conclusion

Fruits are the real HEALTHY-FAST-FOODS for you between the meals. And dehydrated fruits are a healthy and practical option because it retains most of the nutritional value of fresh fruits. Fructose (sugar) from fruit is not harmful.

Dehydrated Organic Bananas At PermaTree in Ecuador